Rufa Mae Quinto (often misspelled Ruffa Mae Quinto) (born May 28, 1978) is a Filipino actress and comedienne. She started her showbiz career after landed a spot in That’s Entertainment (1986). Her biggest break was Gloria, Gloria Labandera (1997).

She is widely known in playing the character “Booba” and “Boobita Rose” in both of her movies with the same title. She is one of the most bankable stars in the industry with top grosser films like Apat, Dapat- Dapat, Apat, Pasukob, Desperadas, Manay Po 2, I.T.A.L.Y. & Desperadas 2. She is known for her funny expressions such as “Ok, fine”, “`Todo Na To”, “Pasensiya Na”, “Para sa Bayan”, “Move on”, “GO GO GO” and “To the highest level!”. Although she is a talent of GMA Network, she is one of the few actresses managed by Boy Abunda, a personality from the rival TV station ABS-CBN.